![]() We’re hoping that the new stuff we are about to begin rolling out will compel them to continue and to bring their friends along. Our subscribers really care about music, are loyal, and they’ve come this far on our journey. We’re not for everyone, just the people who care more about music than the average fan. TIDAL has always been comfortable as the home for the audiophiles, the crate diggers and the music nerds. We’ve also been paying artists a substantially higher per-stream rate than the other streaming services, and treating sound quality as a non-negotiable product feature. We’ve done so by offering a more intimate connection between music enthusiasts and creators through intuitive playlist curation and culturally important content creation, and by hosting memorable live-streamed concerts and events. Their faith was rewarded, and today, we at TIDAL are upping our game, convinced that, through new product offerings, we’ll be able to enhance the artist-fan experience to where even more music aficionados (i.e., you) will welcome the opportunity to get even closer to the artists you love.įor the past six years, the TIDAL team has been working feverishly to introduce people to our streaming service. But the decision did require a leap of faith on their part. Its new owners ventured that passionate music fans (i.e., you) would take fairness into consideration when deciding to pay to experience music in the highest fidelity available, and for access to expertly curated playlists and live events. In 2015, when a group of top artists, led by JAY-Z, purchased TIDAL, a small-but-fierce player in music streaming, it was done with a belief that artists should be paid fairly for their songs, especially considering the outsize importance that music holds in all our lives. The music labels might have to stop being so greedy and pay artists properly but it’s clear that TIDAL is taking those giant steps to make things better not perfect but it’s a good start. ![]() The world’s largest streaming platform is not a great source of revenue for indie artists and it’s time that changes. TIDAL released a statement on its website earlier today that makes it rather clear that they are flipping over the table and creating a more equitable situation for artists and creating greater transparency so that consumers can see how their digital streaming choices impact their favorite artists whose music they enjoy on a daily basis.
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